Platform Integration Hub
Unifying Raiser's Edge NXT + Swoogo + HubSpot into one AI-powered donor intelligence layer
Platforms
3
All connected
Total Records
557
Across 3 platforms
Unified Profiles
200
Deduplicated
Cross-Platform
160
In all 3 systems
Sync Rate
96%
536 synced
Conflicts
17
Needs review
Raiser's Edge NXT
Primary donor management system — constituent records, gift history, pledges, campaigns, solicitations, and memberships
Synced Fields
Swoogo
Event registration, attendance tracking, gala table assignments, auction bidding, check-in management, and post-event surveys
Synced Fields
HubSpot
Email campaigns, marketing automation workflows, form submissions, lead scoring, website analytics, and lifecycle stage management
Synced Fields
The Problem: Fragmented Donor Data Across 3 Systems
When donor data lives separately in Raiser's Edge (CRM), Swoogo (events), and HubSpot (marketing), your team wastes hours manually cross-referencing systems. A donor who attended your gala, opened 12 emails, and has a giving history might look like three different people.
Before: Manual
IT team building custom integrations, months of work, brittle connections
After: AI-Unified
Automatic sync, fuzzy matching, conflict resolution, real-time unified profiles
Result
160 donors matched across all 3 platforms, 197 cross-referenced
What AI Unification Delivers
Unified Donor 360
One view per constituent — RE gifts + Swoogo events + HubSpot engagement all merged into a single AI-enriched profile
200 records unified from 3 platforms
AI-Powered Scoring
Cross-platform signals feed ML models that predict giving likelihood, optimal ask amount, and next best action
Score 0-100 for every constituent
Automatic Deduplication
Fuzzy matching across RE, Swoogo, and HubSpot resolves duplicates without manual intervention from your IT team
197 cross-platform matches
Conflict Resolution
When Raiser's Edge says one address and HubSpot says another, AI picks the most recent and flags for review
17 conflicts auto-resolved