Platform Integration Hub
How Raiser's Edge, Swoogo, and HubSpot come together in one view
Platforms
3
All connected
Total Records
672
Across 3 platforms
Unified Profiles
200
Deduplicated
Cross-Platform
87
In all 3 systems
Sync Rate
97%
652 synced
Conflicts
16
Needs review
Raiser's Edge NXT
Primary donor management system: constituent records, gift history, pledges, campaigns, solicitations, and memberships
Synced Fields
Swoogo
Event registration, attendance tracking, gala table assignments, auction bidding, check-in management, and post-event surveys
Synced Fields
HubSpot
Email campaigns, marketing automation workflows, form submissions, lead scoring, website analytics, and lifecycle stage management
Synced Fields
Retail Shop
Resale shop transactions, customer purchase history, email capture at point of sale, and spending patterns that identify potential donors
Synced Fields
One Donor, Three Systems, Three Records
When donor data lives separately in Raiser's Edge (CRM), Swoogo (events), and HubSpot (marketing), your team wastes hours manually cross-referencing systems. A donor who attended your gala, opened 12 emails, and has a giving history might look like three different people.
Before: Manual
IT team building custom integrations, months of work, brittle connections
After: AI-Unified
Automatic sync, fuzzy matching, conflict resolution, real-time unified profiles
Result
87 donors matched across all 3 platforms, 199 cross-referenced
What Unification Gives Your Team
One Profile Per Donor
One view per constituent. RE gifts + Swoogo events + HubSpot engagement + Retail transactions all merged into a single enriched profile
200 records unified from 4 platforms
Readiness Scoring
Each donor receives a score based on their full history across all four systems, so your team knows where to focus
Score 0-100 for every constituent
Duplicate Detection
Fuzzy matching across RE, Swoogo, HubSpot, and Retail Shop resolves duplicates without manual intervention from your IT team
199 cross-platform matches
Address and Contact Reconciliation
When Raiser's Edge says one address and HubSpot says another, AI picks the most recent and flags for review
16 conflicts auto-resolved